Starscriber Launches EasyWay Services and Mobile Marketing with Claro
Starscriber, the global leader in VAS solutions and easy to access and easy to use prepaid solutions has commercially launched its EasyWay service extension to its well-received CallMe services with Claro Chile.
EasyWay seamlessly extends the well-established usage pattern of CallMe by presenting additional options to the user in an unobtrusive menu. While subscribers can still take advantage of the CallMe service by placing a call and quickly ending it, new product features like emergency credit, credit transfer and prepaid bundle purchases are now even easier to access and easier to use. In addition, Claro benefits from Starscriber’s network pushed USSD marketing platform which presents campaigns and promotions when a subscriber’s presence is detected. This strategy is significant in that unlike push SMS or cell broadcast, these menus are interactive and presented only when the subscriber is engaged with their phone, thus increasing the engagement rates.
The solution greatly increases the benefits for Starscriber’s operator partners by extending the range of easily accessible value added services. Furthermore, the immediate availability of options in an insufficient credit situation greatly reduces churn, which has been shown to be greatest when prepaid subscribers are out of credits and start to evaluate their communication options.
Starscriber is an intellectual property and telecom solutions company, based in the U.S with offices in Canada and South America offering the new generation of enhanced CallMe services. Our 4.5+ billion potential customers reside in hyper growth emerging mobile phone markets.
Please visit us at: www.starscriber.com.